About

Until now, banks and conventional financial advisory firms have been the only places to turn to for investment help. The process was linear, impenetrable to many, and it could be expensive.  Fiver a Day by contrast, is of the moment.  It’s chic and cheerful, fresh and easy.. a new way to access investment advice that doesn’t care how much or how little you can afford to set aside.

Fiver a day simply put, is investing that adds up, it’s numbers that make sense. We’ll tell you about our regular reporting, our constant help (we won’t forget about you), great tech offering 24/7 access, superb value, discretionary fund management which you pay NO extra for and our funds.

We allow you to set your preferences and let our algorithm do the rest – we arrange the buying and selling, the trading, the rebalancing re-balancing and minimising of taxes. Based on what you tell us, we select investments based on your capacity for investment risk and loss and objectives. I wanted an investment revolution, not an investment empire, and we wanted one which was creative and imaginative, intuitive, flexible and fair.

Change fails not because it comes too soon but because it comes too late. We hope you’ll like what we’re doing. We’d love you to join us.

All the best,

Al Rush
Founder, Fiver a Day

PS: If you’d like to follow us, we’ll certainly return the favour: @fiver_a_day.